Presentation & Research Presentation is excellent, clear concise and compelling. Research is excellent and shows excellent understanding of the market Presentation is very good, clear, concise and quite compelling. Research is very good and shows very good understanding of the market Presentation is above average clear concise and reasonably compelling. Research is above average and shows above average understanding of the market Presentation is adequate, reasonably clear, fairly concise but not very compelling. Research is limited and shows basic understanding of the market Presentation is unfocused, rambling and contains serious errors. Research is generally poor and inadequate 2.5 TOTAL 25

Formulation of Marketing Strategy and implementation Strategy is coherent, well planned and shows excellent creativity. Implementation shows excellent understanding of competitive reality Strategy is coherent, well planned and shows good creativity. Implementation shows good understanding of competitive reality Strategy is coherent, well planned and shows some creativity. Implementation shows competent understanding of competitive reality Strategy is not fully coherent, adequately planned and shows little originality. Implementation shows limited understanding of competitive reality Strategy is incoherent, not well planned and shows no creativity. Implementation shows little understanding of competitive reality 6.25

Identification of issues, Positioning and setting of Marketing objectives Very Comprehensive understanding of major issues and their relative importance to strategy. Positioning is extremely well reasoned and justified. Marketing objectives realistic and very comprehensively justified Comprehensive understanding of major issues and their relative importance to strategy. Positioning is very well reasoned and justified. Marketing objectives realistic and comprehensively justified Reasonably good understanding of major issues and their relative importance to strategy. Positioning is competently reasoned and justified. Marketing objectives realistic and well justified Basic understanding of major issues and their relative importance to strategy. Positioning is basically reasoned and justified. Marketing objectives realistic and justified to a basic level Inadequate understanding of major issues and their relative importance to strategy. Positioning is very well reasoned and justified. Marketing objectives realistic and comprehensively justified 6.25

Competitor Analysis Competitor analysis is very complete and extremely well stated, and suited to targeted segment(s) Competitor analysis is complete and clearly stated, and suited to targeted segment(s) Competitor analysis is almost complete, generally suitable to targeted segment(s) Competitor analysis is somewhat complete, adequately suitable for targeted segment(s) Competitor analysis is not complete and not suitable for targeted segment(s) 3.75

Rubric – Marketing Mix Group Marketing Strategy Report & Presentation Criteria High Distinction 80% - 100% Distinction 70%- 79% Credit 60-69% Pass 50-59% Fail 0-49% Max. Mark Actual Mark Marketing Environment Excellent, comprehensive and mature understanding of the marketing environment Very good, generally comprehensive and mature understanding of the marketing environment Describes and analyses market well; reasonably good understanding of the marketing environment Adequate description of marketing environment but limited understanding of the marketing environment Does not describe and analyse market; fails to understand the marketing environment 3.75 Customer Analysis Excellent understanding of customers and the major factors which drive them Very good understanding of customers and the major factors which drive them Above average understanding of customers and the major factors which drive them Adequate understanding of customers and the major factors which drive them Shows little to no understanding of customers or the major factors which drive them 2.5

Kindly look at the group assignment I have highlighted on the word document really need a good job on that I want you to make group assignment which is worth 30% Marks marketing plans, which is last Assignment.If necessary points want to add to make assignment excellent go ahead.. For instance, how to change customer experience in to sales.. Sales to long term relationship.. Market volume can be achieved ... Justify sales figure. See attached unit outline to understand the requirement of group assignment.. Seedrs.com would be used to select a product and launch in australain market. Refrencing from ebsco database would be helpful in getting good marks.. For example it should have atleast 4 refrences from ebsco if you are including 10 to 12 refrences. Moreover assignment will be judged on the the ability to analyze market, market share, competion in market.., construct appropriate pricing strategy, positioning of product, distribution channel. Moderate level of launching plan is fine, but analyzing marketing environment to a high extent is mandatory. NOTE: assignment is not about paraphrasing, its about analyzing above factors and given in unit outline.