Develop a detailed marketing plan

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Reference no: EM133223325

Assignment:

You have choosed a Canadian company, named Coffeetime.com (Coffee Time) their product is coffee and the target country that your company with be exporting its product(s) to is UK. CoffeeTime is a chain of Canadian snack and coffee shops, headquartered in Scarborough, Ontario and it is a franchised chain restaurant You will take on the role of an internal international marketing team whose job to to assess the target country, determine the opportunity and develop a detailed marketing plan. It must be written in the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO.

Now You will develop a Detailed Marketing Plan (IMC)

a. Marketing Objective - forecast market share and sales volume show in detail manner

b. Marketing Strategy - clear and specific identification and description of the target market. be very clear about the strategies. Explain each of the marketing mix in detail manner

c. Marketing Mix - Product, Promotion, Price, Distribution.

Reference no: EM133223325

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