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Develop a customized marketing strategy

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Reference no: EM133259251

Dividing a market into different segments provides a marketer with the ability to develop a customized marketing strategy for each segment.

Based on the information provided in the case, make a profile of IKEA's current consumers using the 4W's of segmentation. If IKEA wants to target a new segment in the market, recommend a market segment. Why.

Reference no: EM133259251

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