Develop a customer retention program

Assignment Help Marketing Management
Reference no: EM132392172

A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives.

Why this program is important?

The type of information the company needs to design the retention program?

Where to get this information?

Reference no: EM132392172

Questions Cloud

Important brand-growth strategy : Take a position: Brand extension can endanger brands versus brand extensions is an important brand-growth strategy.
What is the value in having a long term customer : 1) What does it take to build long term customer relationships? 2) What is the value in having a long term customer relationship?
Management of complex systems : This chapter discusses the ability to study complex social systems based on a unique methodology of leadership and management.
Efficient way to market a product : Are traditional segmentation strategies an efficient way to market a product/service in today's marketplace?
Develop a customer retention program : A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue
How might nonverbal communication : How might nonverbal communication be used by a sales person to more effectively communicate with buyers?
What are one or more examples to justify this answer : Do you agree or disagree with this statement? What are one or more examples to justify this answer?
Familiarizing yourself with a new culture : How might you go about familiarizing yourself with a new culture? What are some tangible examples in which culture made a significant difference in the manner
Determining the distribution channels : It was about 20 years ago that most banks typically only used one distribution channel (their branches). However, since that time they have dramatically expande

Reviews

Write a Review

Marketing Management Questions & Answers

  Discuss what pricing objectives you would consider

Discuss what pricing objectives you would consider for your product/service. Identify the pricing objective and strategy you will ultimately choose and explain.

  Why would the marketing manager request decentralization

Has Janet created an organizational structure? If so, how?- Why would the marketing manager request decentralization of authority in Paris, France?

  The channel captain is the channel level with most power in

1.the channel captain is the channel level with the most power in he supply chain and as such has a great deal of

  What is the effect of the product life cycle on marketing

What effect did the product life cycle have on the product inthe simulation?

  Distinguish between advertising and pr in terms of control

Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.

  Explain the difference between association and causation

Explain the difference between testing for significant differences and testing for association.- Explain the difference between association and causation.

  Describe the pros and cons associated with the enterprise

Describe the pros and cons associated with the enterprise using primary data in its marketing research. Describe the pros and cons associated with the enterprise using secondary data in its marketing research.

  Identify challenges you will face in developing leadership

Identify two challenges you will face in developing and presenting your approved leadership book to the class. For each challenge, research and share approaches

  Swot analysis of australian fmcg product

Need an Australian FMCG product to be choose and have to write a report

  Advantages and disadvantages of electronic communications

Write a paper in which you evaluate the advantages and disadvantages of several electronic communications and their potential uses with your internal audience

  What award did ford give penske as result of work together

What was Penske's simple goal for Ford for carrier and premium freight management? What award did Ford give Penske as a result of their work together?

  What is a simple way to engage in international marketing

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd