Reference no: EM133203751 , Length: 6 pages.
Assignment: Marketing Strategy Creation Paper
You will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed.
Your strategy should be a 6 to 8 pages paper in which you:
Research strategic marketing tactics and choose two to use for your business.
1. Provide a rationale for your choices.
a. Determine the characteristics of a market-driven strategy that the company will take.
2. Provide a rationale for your strategy.
a. Distinguish the product-market boundaries.
b. Provide a rationale for your strategy.
3. Construct a marketing segmentation strategy.
a. Provide a rationale for your strategy.
b. Develop a customer relationship management strategy.
4. Provide a rationale for your strategy.
a. Devise a strategy for collecting information on prospective customers.
b. Provide a rationale for your strategy.
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