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Develop a customer relationship management strategy

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Reference no: EM133203751 , Length: 6 pages.

Assignment: Marketing Strategy Creation Paper

You will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed.

Your strategy should be a 6 to 8 pages paper in which you:

Research strategic marketing tactics and choose two to use for your business.

1. Provide a rationale for your choices.

a. Determine the characteristics of a market-driven strategy that the company will take.

2. Provide a rationale for your strategy.

a. Distinguish the product-market boundaries.
b. Provide a rationale for your strategy.

3. Construct a marketing segmentation strategy.

a. Provide a rationale for your strategy.
b. Develop a customer relationship management strategy.

4. Provide a rationale for your strategy.

a. Devise a strategy for collecting information on prospective customers.
b. Provide a rationale for your strategy.

Reference no: EM133203751

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