Develop a creative strategy for an advertising campaign

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Reference no: EM13946028

a. Explain the objectives of an integrated marketing communication and its use of the elements of the promotional mix.

b. Evaluate the use of alternative mediain an advertising campaign.

c. Develop a creative strategy for an advertising campaign.

d. Analyse and develop the major elements of a promotional plan and approach to the budget.

e. Monitorand evaluatean advertising campaignand theimpact ofethical issues.

Reference no: EM13946028

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