Develop a cpm that compares critical success factors

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Reference no: EM131899533

Question: Utilizing the company American Airlines develop a CPM (Competitive Profile Matrix) that compares/contrasts critical success factors for the industry across the selected company and 2 other companies in that industry. For example, if the industry was Retail and the company was Target, you might select Walmart and Costco as companies for comparison using the CPM. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.

Reference no: EM131899533

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