Develop a comprehensive summary of what you plan to do

Reference no: EM133266783

Question: Compulsory question You are hired as the head of Business Development at Media Markt (consumer electronic store), in the Netherlands, and tasked to launch a new product/service that will target the older age (over 40) market segment in the post Covid-19 pandemic era. You have been asked to develop a comprehensive summary of what you plan to do.

As part of this plan, you are to use Michael Porter's Five Forces Model to describe your approach. The contents of your plan should articulate specific scenarios you propose to submit to senior management and explain how this may help increase the company's profitability and raise its market share. (700-1000 words)

Reference no: EM133266783

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