Reference no: EM133540391

Learning Outcome 1: Apply evidence-based models and frameworks to plan effective public health programs.

Learning Outcome 2: Develop a comprehensive public health program plan in collaboration with other students and potential collaborators.

Instructions

The purpose of this assessment is to further develop your skills and ability to deliver specific information in a clear and concise manner. Knowing how to construct a health promotion plan is a very important skill for a health promotion professional. Your task for Assignment 2 is to extend the rationale you selected for Assessment 1 into a full health promotion plan. While there are a number of different health promotion planning models presented in this unit (e.g. Precede-Proceed, the Logic Model), this assessment is based on a Generalised Planning Model which is the model adopted in the main text for this unit (See Figure 3.1 on p. 42), with input from Social Marketing which provides additional useful information. In organisational contexts, planning is a lengthy process and requires team co-ordination, often with external agencies. For this reason, your assignment draws on the most pertinent aspects of the Generalised Planning Model and Social Marketing. These are outlined in the instructions below.

Concentrate on presenting your information clearly. You may use tables and/or figures, but please ensure you clearly interpret the information you want to highlight. The report needs to be divided into appropriate sections with suitable headings.

Most of the foreground work from Assignment 1 can be used in the first two phases of this assignment, specifically for Assessing Needs and Setting Goals. However, additional information is required now that you have moved away from pre-planning to the development of a full plan.

Instruction

YOUR PROGRAM PLAN SHOULD INCLUDE THE FOLLOWING:

1. PURPOSE AND FOCUS
1. Problem statement - Write a clearly defined problem statement addressing the health issue that you have chosen.
2. Purpose statement - Develop a purpose statement that clearly identifies (in minimal words) the intended outcome of the campaign.
3. Introduce the focus of your plan/campaign, including how your plan/campaign will have an impact on the previously stated purpose
4. Identify the organisation that will be implementing the plan.

ASSESSING NEEDS AND TARGET AUDIENCE

Use relevant international, national or state data to explain the scope of the health issue. Provide a brief background on why this issue has been chosen, and explain how the intended target audience was chosen. Include information such as:
• the nature of the problem;
• the severity of the problem. For example:
o Mortality rates from the problem (e.g. number of deaths per 100,000);
o Morbidity rates (e.g. number of cases per 100,000);
o Trends (changes in the problem over the last 10-20 years);
• the number of people affected and who is affected;
o Distribution of the problem (age, gender, race, geographical areas most affected - this will help you select your target group below).
• any related trends; and
• any costs to the individual/community - past and projected.
The best way to present this sort of data is to begin with the broader data, e.g. the Australian statistics, then the more specific data, e.g. the WA statistics. This can be refined further to include regional or rural data, gender differences, race, age, etc.
Narrow the health problem/issue by selecting a target group / priority population which will be likely to benefit from a specific intervention/health promotion program. Describe the target group e.g. gender, age, demographics, characteristics etc. Include the major Behavioural and Environmental risk factors associated with your health issue (up to four is reasonable for this assignment) for the priority population. If relevant, include any ‘contributing factors' (i.e., the predisposing, enabling and reinforcing factors) which influence or contribute to the risk factors you identified. (Note, not all health issues have contributing factors, but many do!)

2. BARRIERS, BENEFITS, MOTIVATORS, COMPETITION AND INFLUENTIAL OTHERS
In a table, list the main barriers, benefits, motivators, competition and influential others related to your chosen health problem

3. COMMUNITY ENGAGEMENT AND CONSULTATION
Outline the importance of engaging and consulting with the target group/priority population in the planned intervention and highlight some of the strategies to be implemented to facilitate this engagement.

4. PROGRAM/CAMPAIGN GOALS
1. Develop the program goal. - Make sure your program goal is simple and concise. A good goal identifies the overall intention of the program and states what will change and who will be affected.
2. Provide a general overview of the proposed program and how it provides solutions to the problem and any benefits/value to the target group or decision makers. This is a description of what you want to achieve by the end of the program - not a description of your strategies. i.e. - the program goal is what you want to achieve, not howyou want to achieve it (see text, p. 135).
3. Justification - To justify your proposed program and its goal think about: Are there similar programs that address this health problem in your target group (e.g. males but not females)? Is there a gap or unmet need? Could your proposed program complement others? It is possible that no programs have yet been developed to address your chosen target group (please ensure you have researched widely before you suggest there are a lack of programs that address this issue). These may be national or international programs and must be properly referenced in your report. This section should convince the reader that your program has a high chance of success.

5. SET YOUR OBJECTIVES:
Your objectives will indicate you have properly thought out and planned how you will achieve your overall goal. Make sure your objectives are SMART: Specific, Measurable, Achievable, Realistic and have a Timeframe.
While there are many different levels of program objectives (see Box 6.5 in your text), you only need to develop objectives which will directly impact your risk factors. These objectives are classified as learning, behavioural and environmental objectives. You may also develop sub-objectives which specifically relate to any pre-disposing, enabling and reinforcing factors you identified. (Review p.7 of the Module 4 PDF to see a useful summary). (Use dot points for objectives).

6. INTERVENTION STRATEGIES
Now you can get more specific about what your program involves. Here you can describe the nature of the intervention and any specific strategies, tasks or activities you plan to use to achieve your objectives. You may use one, or a combination of the following to develop your strategies:
• The Marketing Mix
• Positioning
• Behaviour Change Levers
• The Continuum of Health Promotion Approaches

7. FUNDING
Identify an appropriate source of funding for your project:
1. Name the funding organisation
2. Identify the particular grant to be targeted
3. Explain why this particular organisation and grant is appropriate and will result in successful funding of the proposed project
4. Develop a proposed budget for the grant amount (You can use the example costings in the attached document as a starting point, but ensure that they are changed to meet the requirements of your project).

8. REFERENCES
Include references in appropriate APA style to support your report.