Develop a comprehensive marketing plan for a cessna

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Reference no: EM133575298

Problem: Cessna 208B Grand Caravan

Develop a comprehensive marketing plan for a Cessna 208B Grand Caravan. The Product Development Committee of the organization has asked you to come up with an innovative, imaginative idea that upon further review can lead to a new avenue of growth for the organization. You are only responsible for generating the idea but it would be helpful for you to gain a perspective on how the NPD process would play out in any well-run organization.

Reference no: EM133575298

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