Develop a comprehensive international marketing plan

Assignment Help Marketing Management

Reference no: EM131664107 , Length: word count:2500

Assignment - International Marketing Mix Strategies

Task - This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market.

The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:

objectives for the first 12 months of your plan;
strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
plans for managing, measuring and controlling the international marketing effort.

The suggested format of this Asst is outlined in the Project Guide, available in the Resources folder.

Rationale - The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field.

This assessment has been designed to:

demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market;
allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing

On successful completion of this subject, you should:

be able to create justifiable and effective marketing strategies.

Attachment:- Assignment Files.rar

Reference no: EM131664107

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Reviews

len1664107

9/29/2017 5:53:22 AM

Australian student, total 2500 words. Please follow these table of content attached as need in that template format only. Can critically review and present the appropriate reliable evidence with highly insightful and perceptive comparisons, evaluations and support for recommendations. The context is connected to theory with exceptional, logical and meaningful links. The recommendations were highly relevant and strategic. Realistic and supported with explicit connections to the real world context Free of grammatical errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of clearly relevant graphics. Obvious consistency in style and content, with relevant links between sections. Adheres to word limit. Both in-text and reference list were consistent in terms of style and application of APA.

len1664107

9/29/2017 5:53:15 AM

The new sections of this Asst should be a maximum of 2500 words. Please use headings/sub-headings to highlight changes in topic. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Use Turnitin to check that you have fully paraphrased all your material. Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

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