Develop a comprehensive definition of entrepreneurship

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Reference no: EM131676518 , Length: wordcount:1500

Research Analysis - Submit a 1500-word report in which they investigate one (1) entrepreneurial organisation, selected from the list below.

Organisations

  • Airbnb
  • Airtasker
  • Marriott International Inc.
  • Menulog
  • Uber

The research analysis should address the following:

1. Researching a range of academic sources, develop a comprehensive definition of entrepreneurship.

2. Provide a brief overview of the history of the chosen organisation. Consider the establishment, growth & development of the organisation, as well as any recent challenges faced.

3. Referring to Frederick, O'Connor & Kuratko (2013), outline at least two (2) entrepreneurial schools of thought that relate to the establishment & growth of the chosen organisation. Provide examples from the organisation's past to support the selection of these schools of thought.

4. Discuss at least three (3) emerging trends (consumer, economic, social, technological, political, etc.) that are likely to have an impact on the organisation's industry in the future.

5. Considering the identified trends as potential opportunities or threats to growth, propose at least three (3) new growth strategies that the organisation could implement in the future to increase their market share/revenue.

Textbook - Entrepreneurship - Theory/Process/practice (edition 3rd) by Howard frederick, Allan O'connor and Donald F.kuratko.

Chapter 1 : Entrepreneurship : Evolution and revolution.

Reference no: EM131676518

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Reviews

len1676518

10/12/2017 2:50:20 AM

Australian student, total 1500 words. The analysis must be submitted in compliance with the following: Consider the organisation from the perspectives of entrepreneurship in practice and present your considerations in relation to the theoretical underpinnings of entrepreneurship. Must be presented in a report format of 1500 words in length (±10%). Report must be uploaded to the learning portal. No email or hard copies will be accepted. The report will be due on Sunday of Week 4 at 11:55pm.

len1676518

10/12/2017 2:50:13 AM

A minimum of 6 references (minimum 4 academic & minimum 2 other sources) must be used. These must be referenced in the Harvard style, both in-text and in a reference list. References to 'Wikipedia' or similar unsubstantiated sources will not be accepted. In the event of serious illness or unusual circumstances, a student may apply for special consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.

len1676518

10/12/2017 2:50:07 AM

Take a look at the marking guide (attached to the assessment brief) to see the maximum possible marks for each section of the assessment. Allocate larger percentages of your word count to sections that are worth the most marks.Please write academically – imagine that you are presenting your report to the CEO of an organisation - do not use 'I', 'me', 'you', 'your' or 'we' in academic writing (ever!). You should be writing in third person - i.e. 'the organisation', 'they', 'their'. You should also not be expressing personal opinions ('I think', 'I believe') – you should always be supporting your discussion points with referencesYou need to support your entire assessment with references, not just the definition section. Every time you use information sourced externally (book, website, journal article, magazine, newspaper, etc.) you must acknowledge where you sourced the information from.The assessment should be submitted in a report format. This means that you will need to use headings for each section and include an introduction and conclusion.

len1676518

10/12/2017 2:49:59 AM

An executive summary or table of contents is not necessary.You need to reference all source appropriately using the APA style, using both in-text references and a reference list. Please view the AWG APA 6th ed(1).pdf for a guide to referencing.Please proof read your assessments before you submit them – spell check does not pick up incomplete sentences, poor grammar, and mistyped words.Ensure that you use a range of academic literature (journal articles & books, not websites or blogs) to build a rounded definition of ‘entrepreneurship’. Using only one source will not allow you to develop an appropriate definition. Please watch the video in the Assessment Area if you are unsure about how to find journal articles.Your history of the organisation should discuss who set the organisation up, why, when, etc.

len1676518

10/12/2017 2:49:52 AM

You should also be discussing the growth of the organisation, challenges encountered (including any political or legislative issues) and any future plans the organisation may have in terms of growth/product diversification. Please ensure that you use sources (both academic and non-academic will be necessary) other than just the company website – remember, organisations only put the information they want you to know on their website.Read the Week 1 reading (Frederick, O’Connor & Kuratko) for the entrepreneurial schools of thought. You can also view the slides in Week 1 as these simplify the schools of thought. You should be choosing at least two (and no more than three) schools of thought that you believe embody your chosen organisation.

len1676518

10/12/2017 2:49:43 AM

You need to briefly describe each chosen school of thought and support these schools of thought by using examples sourced from the organisation’s history.You need to identify and discuss at least 3 emerging (new) trends that have the potential to impact on the organisation’s operations or offer them an opportunity to alter existing products/services or develop new products/services. These may be relevant technological trends, trends from within the organisation’s industry or consumer trends, etc. You will need to research these, however the Week 3 readings should help you gain a better understanding of trends. In essence, trends are external phenomena in the wider marketplace that an organisation has no control over but will directly affect the organisation's operations.

len1676518

10/12/2017 2:49:35 AM

As an example: Food trends - organic food, increasing food intolerances, increased interest in sustainable sources of food, focus on health & wellness. A restaurant has no influence over the formation of these, but can change their operations to take advantage of them & attract more customers. P.S. Social media is NOT an emerging trend, it is well established.You need to propose at least 3 strategies that the organisation could implement to grow their business. These should not be plans the organisation already has, these should be strategies that YOU think they could implement. You should be looking at the trends you discussed in the previous section and then proposing strategies that will allow the organisation to take advantage of these emerging trends. Be creative and innovative with your strategies, but make sure that they are realistic, clear & specific.

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