Reference no: EM13845142
Develop a comprehensive business plan for a new, small business. This business must be a new business venture and not an existing venture. Fully analyze all of the required components of a business plan by clicking the link below to view the Business Plan Outline.
Business Plan Outline
1. Cover letter, but is separate from plan)
2. Title page
3. Table of contents
4. Executive summary
5. The company
5a. Company description
5a1. Vision statement
5a2. Mission statement
5a3. Objectives (optional)
5a4. Company background
5b. Product/ service and industry
5b1. Product/ service description
5b2. Industry description
6. The market
6a. Market and target customer
6b. Competition and competitive advantage
6c. Marketing strategy
6c1. Overall strategy
6c2. Sales plan
6c3. Competitive plan
6c4. Research and development or growth plan
7. The organization
7a. Legal and organizational structures
7b. Key personnel
7c. Related service providers
7d. Location
8. The financials
8a. Critical risks
8b. The deal
8c. Income statement
8d. Cash flow projection
8e. Balance sheet
8f. Start- up costs
8g. Assumptions
8h. Schedule
9. The appendixes
9a. Owner's résumé
9b. Examples of other popular appendixes: Product or service pictures or specifications; customer/ investor contracts; marketing studies or pilot sales efforts; industry reports; price lists; floor plans; advertising copy; customer or spokesperson testimonials; letters of opinion.
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