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Assignment:
Go to Chapter and do Exercise 3B "Develop a Competitive Profile Matrix" for Coca-Cola. Develop an analysis of Coca-Cola utilizing this matrix in two to three pages. Then go to the end of Chapter 4 and do Exercise 4A "Perform a Financial Ratio Analysis for Coca-Cola" Step 1. After developing an analysis of Coca-Cola (two to three pages) and after completing the financial ratio analysis (one page minimum), submit them in the Discussion Forum for this week. Reply to at least two other students (200- word minimum each) and, as a class, refine the Competitive Profile Matrix analysis and the financial ratio analysis so that they are acceptable for Coca-Cola.
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