Develop a comparison of features of product

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Reference no: EM133330049

Assignment:

1. Read the case study in appendix and analyse its information to identify two different types of consumers their attributes for market from market profile and existing customer data.

2. Develop a comparison of features of product or service according to marketing plan and identify specific product and/or service to analyse consumer behaviour for.

3. Read the case study and investigate consumer needs for the product and service through analysis of trends and past performance and identify at least two consumer needs.

4. Analyse the scenario and identify at least two consumer responses to previous marketing communications.

5. Review relevant data from the case study and determine consumer digital footprints, engagement journeys and expectations.

Reference no: EM133330049

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