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You now need to communicate the strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel.
a) Develop a communication strategy to ensure the persons responsible for each element in the marketing mix will be able to work together to achieve the company's marketing objectives
b) Develop a brief which clearly outlines the marketing goals and message, tailored for each of the following:
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As HR-VP for the joint venture, you have a role to play in helping to clarify and implement the re-unified direction of the joint venture.
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