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Develop a communication strategy

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Reference no: EM132962167

You now need to communicate the strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel.

a) Develop a communication strategy to ensure the persons responsible for each element in the marketing mix will be able to work together to achieve the company's marketing objectives

b) Develop a brief which clearly outlines the marketing goals and message, tailored for each of the following:

  • the advertising person
  • the IT person
  • the display and sales staff

Reference no: EM132962167

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