Develop a communication plan to promote the new mother

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Reference no: EM133541610

Analyse impacts of sociological factors on clients in community work and services

CASE STUDY - Cherry grove community hospital

SCENARIO
Cherry Grove Community Hospital is starting a hands-on workshop for new mothers to educate them on the best practices in raising and caring for their babies. The title of the program is New Mothers Program. The New Mothers Program will begin on Saturday, 8 April 20xx, at 9:00am and will continue every first Saturday of the succeeding months. It will be held in the Cherry Grove Community Auditorium.
You are one of the volunteers helping in the project. You are assigned as the team head for communication, leading a small group of five other volunteers.

As the head of the communications team, you are tasked to develop a communication plan to promote the New Mothers Program in Cherry Grove.

Cherry Grove is a big city with a population of 1.3 million people and will require several channels of communication to maximise your reach.

ASSESSMENT TASK 1

Communication Plan

Develop a Communication Plan to promote the New Mother Program. Take the following parameters into consideration:
• The program must be promoted through traditional and digital media, including social media.
• You must come up with the marketing plan that the group will follow.
• You must set out the etiquette expected on social media.
• You must set out the budget needed to promote the event and computations to reach the goal in profit.
• Identify possible competitors or conflicts of interest.
• You must develop evaluation methods to measure the success of the project. Use the template in the following pages to guide you.

ASSESSMENT TASK 2

Communication plan email

Summarise your communication plan by breaking down the information from Task 1 into processes and protocols. Present this to the marketing for the New Mothers Program through an email. Read the instructions below.
Instructions:
Write an email below demonstrating how you would email actual volunteers. This email must include the following:
• Asking volunteers to create or design assets (posters, flyers, pictures, media content, etc.) for the New Mothers Program.
• Summary of the program details.
• How the volunteers will go about the marketing of the New Mothers Program:
o What media will be used; traditional and digital?
o Where and how traditional media materials will be distributed?
o Where and how digital media materials will be shared?
o Any additional help that will be hired or contracted?
o Sponsors, if any.
• Objectives of the marketing campaign:
o Parameters of success.
You may add additional information that is in line with the details you have outlined in Task 1.

ASSESSMENT TASK 3

Volunteer feedback


For this task, you will need three volunteers who have access to email services. Instruct these volunteers to pretend that they are part of the pool of volunteers for the New Mothers Program from Task 1. Explain to your volunteers, beforehand, the context of why you are sending them the email and what you require from them. Read the instructions below.
Instructions:
1. Send the email you composed in Task 2 above to three volunteers, as if they are part of the pool of volunteers for the New Mothers Program and picturing Chery Grove as their own city.
2. Explain to the three volunteers that they do not have to execute the marketing campaign. Rather, ask them for feedback regarding the communication plan you came up with (i.e. the procedures and instructions you included in your email).
Some guide questions include:
• How effective will the communication plan be if it were executed in your community?
• What are some challenges that this communication plan might face?
• What do you think of the outlets/platforms used?
• Give your comments on the communication plan.

ASSESSMENT TASK 4

Summarise the feedback you received from the three volunteers in Task 3, and identify how you can improve your strategies.
Record up to five of what you consider the most critical comments you received.

ASSESSMENT TASK 5
This is a written assessment that will test your knowledge. This assessment may be completed over the duration of the training day. As you learn, practice and review knowledge and skills, you will keep Assessment Task 5 in front of you and answer the questions as the information becomes clear to you. At the beginning of each review session you will be given a few minutes to familiarise yourself with the questions. You will be given extra time at the end of the day to complete this assessment or to clarify facts with the Trainer/Assessor.

Part 1 - Manage and promote diversity

1. Which three statements below are true about the impact of cultural awareness, cultural safety, and cultural competence in leadership and management practice?

i. Cultural awareness enables the use of effective communication with the team by being sensitive to the similarities and differences that exist between two different cultures.

ii. Culturally competent leaders and managers are prepared to guard against accepting their own behaviours, beliefs, and actions as the norm.

iii. Leaders and managers must be trained to be experts in every culture to be culturally aware, competent, and sensitive.

iv. Making assumptions about cultural influences and applying generalisation to individuals
can increase knowledge and understanding of a member's cultural background.

v. Working from the cultural perspective of the other person and not from one's own perspective involves recognising, respecting, and nurturing the unique cultural identity of a person and safely meeting their needs, expectations, and rights.

2. Select the three statements that best describe diversity.

i. Diversity is a state of being valued, respected, and supported.

ii. Diversity is about ethnic food celebrations and ethnic holidays.

iii. Diversity is the difference in the values and practices associated with groups of people from specific backgrounds.

iv. Diversity means respect for, and appreciation of, differences in ethnicity, gender, age, national origin, disability, sexual orientation, and religion.

v. Diversity means understanding that each individual is unique and recognising our individual differences.

3. Which five concepts below are related to diversity?

i. Employment status

ii. Ethnicity

iii. Gender

iv. Languages

v. Learning styles

vi. Spiritual belief

4. Match the following areas of diversity to their characteristics. Write the letter of your answer in the spaces provided.

A. Culture F. Race
B. Disability G. Religious or spiritual beliefs
C. Ethnicity H. Sexual identity
D. Gender I. Sexual orientation
E. Generational

i. A learned and shared set of values, symbols, way of life in a society.

ii. Belongingness to a social group that has a common cultural tradition.
iii. Used to define a group of people according to their common physical characteristics.
iv. This is characterised by a group of people composed of individuals from different age groups.
v. Refers to a person's total or partial loss of bodily or mental functions, body
parts, or an illness or disorder affecting a person's functions.
vi. It is how the person sees oneself as either male or female, and how one's self is presented to others.
vii. Refers to the person's identity in terms of emotional or physical attraction based on their gender.

viii. The social identity of being male or female.
ix. The practice of a person's faith that has an impact on one's values or way of life.

5. Select four statements which correctly describe the benefits of workplace diversity.

i. Access to a broader range of ideas and approaches.

ii. Better relationships with clients and stakeholders.

iii. Creation of a harmonious and supportive work environment.

iv. Improved client service through greater understanding of clients' diversity and
needs.

v. Resistance to the changing social and cultural makeup of the workplace.

6. The following are terms relating to diversity in terms of sexual orientation and sexual identity. Match each term with its correct definition by writing the letter of your answer in the spaces provided.

A. Bisexual D. Intersex
B. Gay E. Lesbian
C. Heterosexual F. Transgender

i. A person who is emotionally or physically attracted to the opposite sex or gender.

ii. A person who identifies with a gender that is different from their current anatomy.

iii. A person, usually male, who is emotionally or physically attracted to people of the same gender.

iv. A person who is emotionally or physically attracted to both male and female.

v. A female who is emotionally or physically attracted to other females.
vi. Refers to people who are born with genetic, hormonal or physical sex characteristics that are not typically male or female.

7. List the six barriers to inclusivity in the workplace.

8. Differentiate direct discrimination from indirect discrimination.
a. Briefly, define direct and indirect discrimination. Keep your answers to no more than 50 words each.
b. Cite examples of direct and indirect discrimination. Provide two examples for each.

9. Briefly, explain how diversity practices and experiences affect each of the following:
a. Personal behaviour
b. Interpersonal behaviour
c. Perception
d. Social expectation of self
e. Social expectation of others
Keep your answer to no more than 100 words.


10. Answer the questions below regarding diversity practices.
a. List five pieces of federal legislation that inform organisational policies and procedures regarding discrimination in the workplace.


b. Briefly, explain how equal employment opportunity upholds human rights.
Keep your answer to no more than 50 words.
c. Identify one piece of legislation that upholds equal employment opportunity.
d. List three ways in which an organisation's management can avoid the indirect discrimination of their staff
and clients.
e. List two cross-cultural communication strategies and explain how this can be practised in the workplace.


11. Cite three ways an organisation can ensure they provide effective and equitable activities to diverse clients.


12. Cite three Social Inclusion Principles and briefly explain how each can be practised in the workplace using your own words.


13. Describe the role of leaders and managers in encouraging inclusivity in work practices and service delivery. Include in your description how these leaders and managers ensure effective and equitable activities to diverse clients, including how cross-cultural communication strategies are integrated into the organisation's planning and work practice.
Keep your answer to no more than 100 words.


Part 2 - Sociological factors in community work services

1. Describe three consequences a person may experience or might be susceptible to when they are unemployed. Include in your answers one consequence of long-term unemployment.
Keep your answers to no more than 50 words.


2. Answer the following questions about social classes.
a. List the five observable classes in Australian society.

b. Which social class or classes do a majority of Australians view themselves in?
c. What are two top reasons that Australians think why people become homeless?

d. Where do most Australians think the homeless sleep? Identify only the top answer.

e. Where do most homeless Australians actually sleep? Identify only the top answer.
f. Give three reasons or factors that cause people to form stereotypes.
g. What is the impact of stereotypes on society? List three effects of stereotypes.
Include one example for each of your answers.


3. Give three examples of social institutions and three examples of cultural institutions. Then, explain why each of these is important to Australian society.
Describe the functions of these institutions. Keep your answers between 30 to 50 words each.


4. Read the following document from the United Nations. (Hold down the Ctrl key and click the link below):
Concepts of Inequality: Development Issues No.1
Explain how inequality of outcomes and inequality of opportunity affect individuals and society. Your explanation must include:
• The definition of inequality of outcomes
• The definition of inequality of opportunity
• How these two concepts affect the individual
• How these two concepts affect society

Keep your answer to no more than 150 words.

5. Experiences of inequality
• List four possible factors that contribute to a client experiencing inequality while availing of social services.
• Describe how experiencing inequality while availing social services can affect the client's role in society.
Keep your answer to no more than 100 words.

a. Factors that contribute to a client experiencing inequality while availing of social services
b. How this experience of inequality can affect the client's role in society

6. Briefly explain how the following impact social policy:
a. Political theory
b. Economic theory
Keep your answers to no more than 100 words each.

a. Political Theory
b. Economic Theory

7. Identify two political systems and four economic systems that underpin social policy, and briefly describe each.

Keep your answers to no more than 100 words each.

8. Identify two specific policy decisions you have observed in the community, and briefly explain how these impact community work.
The policy decisions you identify must relate to social issues. Keep your answers between 30 to 50 words each.

9. The Case Management Society of Australia (CMSA) is the sole representative body of case management in Australia and New Zealand.
Answer the questions below.
a. What is CMSA's definition of a "case manager"?
b. Refer to the CMSA Standards of Practice for Case Management. Identify three guiding principles that are relevant in upholding the safety of clients.
c. Identify the six primary steps in the case management process, as stated in the CMSA Standards of Practice for Case Management.
d. Identify seven reasons for case management termination, as stated in the CMSA Standards of Practice for Case Management.

Part 3 - Workplace communication strategies

1. Identify political, economic, social, and technological factors that affect communication strategies in the workplace:
a. Identify one factor for each category below.
b. Briefly describe how these affect communication in the workplace.

2. Picture yourself in an office setting where you must constantly communicate with different stakeholders via email and telephone.
The organisation you work for offers social services to single mothers, and your role is to find agencies that your organisation can partner with, to be able to provide as much help as possible to your clients. It is important that you coordinate with your colleagues so that you develop a register of references and agencies for the organisation as a whole.
Answer the following questions:
a. Name three different stakeholders that you would be in constant contact with.
b. Identify your strengths, weaknesses, opportunities, and threats pertaining to communication with them.
Reflect on your own strengths, weaknesses, threats, and opportunities. All answers must be in complete sentences. Do not overgeneralise your answers. Add details.

3. Identify legislation, codes of practice, policies, etc. that guide how a worker takes into consideration the following aspects of communication.
Include a short description of how legislation, codes of practice, policies, etc. guide the given aspects of communication.
Keep your answers under 100 words each.

4. Identify two channels of communication that would be appropriate for addressing each of the following concerns in the workplace.

5. Identify three principles of coaching and three principles of mentoring, and describe how each of these principles can be put into practice.

Identify only one method of practice for each principle. An example has been done for you.

Attachment:- Manage and promote diversity.rar

Reference no: EM133541610

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