Develop a clear brand strategy

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Reference no: EM133384661

Assignment:

Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your company is introducing a new product, a line of disposable sports clothing. That is right-wear it once and toss it!

Your boss is wondering and wants you to recommend if it would be best for the company to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with its existing products.

For this Discussion, please complete the following

Thoroughly read Chapter: "Product II: Product Strategy, Branding, and Product Management", and be sure to review Branding Strategies in section 9.3 of your e-text.

Take the time to completely evaluate each brand strategy, however, do not include it in your primary post.

Then take about a paragraph to develop a clear brand strategy recommendation to your boss.

And, explain why you are making that recommendation.

Reference no: EM133384661

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