Develop a clear and concise message addressing the issue

Assignment Help Marketing Management

Reference no: EM133527337

Case Scenario:

You are a communication consultant hired by a company currently facing a significant scandal or crisis (e.g., product recall, data breach, financial fraud, etc.). Your task is to develop a communication plan to help the company navigate this challenging situation and minimize reputational damage.

Instructions:

1. Begin by providing a brief overview of the scandal or crisis the company is facing.

a) What happened? How did it happen? etc.

2. Identify the key stakeholders and impacts relating to each stakeholder.

a)Think about customers, employees, investors, regulators, media, etc.

b) Think about what has already happened and what could potentially happen.

3. Develop a clear and concise message addressing the issue at hand, acknowledging the company's responsibility and outlining any actions to remedy the situation.

4. Make a detailed communication strategy that outlines the following:

1) Communication channels to be used (e.g., press releases, social media, town hall meetings, etc.)

2) Frequency and timing of communication

3) Responsibilities of various team members in executing the communication plan

4) Monitoring and evaluation methods to assess the effectiveness of the communication efforts

Reference no: EM133527337

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