Reference no: EM131336775

Instructions

In this assignment, you will develop a Campaign Plan from the objectives, to strategy and tactics, all along paying attention to the concepts covered in the module, the key theories of persuasion, and the lectures on strategy and tactics. Please note that the plan you will submit here is a brief plan that is solidly grounded in rationale. Please pay attention to the concepts on theory, objectives, strategy and tactics covered throughout the module.

Background situation:

You are the campaign manager for a campaign on diabetes targeting children between 8-15 years of age in Indonesia. Your research initially demonstrates that diabetes is a leading preventable cause of death, and that diabetes can be prevented through early intervention. You also learn from your research that there is a growing consumption of sugary sweet drinks among young children in Indonesia. You are getting ready to put together your communication plan. In this assignment, you will map out the preliminary elements of the Campaign Plan.

Please take the following steps in developing your plan:

1. Set up your problem statement. In doing so, please make sure that the problem statement is connected to secondary research.
2. Establish your objectives. Please make sure to offer clear rationale.
3. Outline your communication strategy to achieve the objectives. Please make sure to offer clear rationale for your strategic plan.
4. Provide a tactical plan for carrying out your campaign strategy.
5. Outline the evaluation framework you will use to measure the success of your campaign.

Your word limit for this assignment is 2500 words. The entire assignment is worth 100 points. To pass the assignment, you will need to score at least 70 points.

Review criteriamore less 

Is the problem statement defined? Is it connected to secondary research?

You will need to clearly define the problem statement, connect it to secondary research and provide adequate rationale.

Is the objectives established? Is a clear rationale also offered?

You will need to clearly define the objectives and provide adequate rationale.

Is an outline of the communication strategy to achieve the objectives provided? Is a clear rationale for the strategic plan also offered?

You will need to clearly define strategies, covering at least 4 different elements of strategy. You also need to provide adequate rationale.

Is a tactical plan for carrying out the campaign strategy provided?

You will need to offer tactical plan and provide clear rationale.

Is an outline of the evaluation framework to measure the success of the campaign provided?

You will need to clearly offer evaluation outline and provide clear rationale for it.