Develop a campaign for the case study

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Reference no: EM133441288

Develop a campaign (message and channels) for the case study in Assignment 1 that generates favourable, stable behavioural change.

Submit one file with max. two pages clearly formatted:

Page 1:

One marcomms objective

One target segment (target audience) defined with key characteristics (focus on researching characteristics that will inform your messaging)

Page 2:

One overarching creative idea (message) for the campaign - must be based on info in Page 1 and persuasions theories learned in class

Two-three media (channels) to implement the campaign

Proposed budget allocation and return (monetary/non-monetary) - figure out the total budget based on class discussions and case study details

Blocking chart for 3months

Two-three KPIs for the entire campaign (not per media/activity)

Reference no: EM133441288

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