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You'll be developing the third section of the Camp Bow Wow Dog Park Summary Report that is based around the concept of the strategic importance of information. Businesses operate in an area where information is useful data that can influence customer behavior, and as such, information has a strategic importance.
Question 1: Taking into account these sources of customer data, discuss how the data that is gathered can be utilized to gain a first mover advantage, or help to sustain a competitive advantage if implemented.
Question 2: Can the data be mined to improve the customer experience and Camp Bow Wow and the Park and Bark operations, and, if so, what would be its benefits?
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