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Task A
Develop a market research plan based on a business / marketing problem
In this task, you will assume the role of a Marketing Researcher for a fictitious company (your workplace or any other company of your choice). You have been given the responsibility of developing a market research plan for a business scenario. Some examples of a business scenario are
Based on the business scenario selected by you:
Task B
In continuation of Part A, assume that your company has decided to commission the research and hire an external researcher to undertake the project.
In addition to the market research plan, consider the following points to be added to the brief:
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1. What are the advantages and disadvantages of using expatriate managers in foreign countries
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