Reference no: EM13861976

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FORECAST REVISIT FOR THE GLOBAL TRAVEL AND TOURISM INDUSTRY

First outline / summary the article in bullet point

Please write an answer for each question that says (write) and the question with (If available) if there is an answere for it in the article please answere it if not dont write. Global Location Decision for New Disney Theme Park study for a new theme park in Country Australia to open in 2030, with phase 2 expansion in 2040. Next, develop a business plan to open and grow the park.

Your feasibility study should address the following issues:

Country Assessment

• Country Australia Assessment

• Summary SWOT analysis If available (write)

• Economic assessment, current and future prospects. (If available)
- Market potential. Demographics, income and expenditure.
- Top economic challenges/risks e.g. currency exchange risk, structural weakness

• Host country tourist attractions and their strategic relation to Disney theme park.(Write )
• Assessment of threat of cannibalization to Disney parks outside country X.(write)

• Host country openness to inward FDI(If available)

• Political stability & risks(If available)

• Business climate and ease of doing business.(If available)
- Infrastructure (see Global Competitiveness Index by WEA)(If available)
- Which infrastructure elements represent critical roadblocks?(If available)
- Tax environment(If available)
- Labor market quality/productivity(If available)
- Top business climate challenges for Disney(If available)

• Demographic profile in 2030.(If available)

- City/Urban profile of country.(If available)
» City/urban profile of target city.(If available)

- Demographic fit for Disney(If available)
» Age cohort analysis(If available)
» Ethnic/cultural sub segments(If available)

- Income and expenditure analysis(If available)
» Role of social class and fit with Disney park offerings(If available)

- Consumer Lifestyles & Trends(write)
» Leisure, recreation, and vacation behavior
» Shopping behavior
» Fashion trends
» Fit/awareness with Disney culture, stories and characters
» Transportation preferences and behaviors
» Celebrations & key holidays

- Technology, communications & media(If available)
» Media behavior & ICT(If available)

- How well does country X meet your critical host country site criteria?(write)