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Priya was married to Rajesh in the year 2017 and was a homemaker when the second wave of Covid stuck India in April'2021. She could appreciate the pain points of her friends whose children's education had got impacted by the pandemic as the schools were not prepared well for the online learning.
Priya realised that she could use her yoga skills and help fill teach yoga to the children as a stress prevention technique through online sessions. Priya was also inspired by Rajesh's friend Suresh, who had launched online yoga tuitions after the first wave of Covid-19 and had been doing well. The number of students with Suresh are given here as below for the 9 months.
Apr'20
May'20
Jun'20
Jul'20
Aug'20
Sep'20
Oct'20
Nov'20
Dec'20
Jan'21
1
4
6
9
15
18
20
23
26
29
Priya has kept an initial fixed advertising budget of Rs. 50000, and has extra infrastructure and contacts so that she can have double the numbers as Suresh. She is planning to charge Rs. 2000 per month to each student, and has decided to limit 20 students in a batch. The opportunity cost of her time is Rs. 3000 per hour, and she is planning to take 10 hours of sessions in the month for each batch.
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