Develop a budget for your marketing expenditures

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Reference no: EM132263274

Assignment: Prepare a Markeng

Communicaons Plan for Healthcare

Organizaon

Instrucons

Healthcare markeng communicaon plans provide a roadmap that healthcare organizaons can follow as this funcon is executed within organizaons. So far, you have completed secons related to a theory in markeng communicaon, the stakeholder analysis, SWOT analysis, crisis communicaons plan, SMART objecves, and target audience segmentaon profile. Now, it's me to put these all together in a comprehensive markeng communicaons plan.

Your plan needs to include the following:

Slide 1: Theory in Markeng Communicaons - Select a theory that was covered in Week 1 that you think underpins your work. Describe this theory and outline how it relates to your markeng communicaons plan.

Slide 2: Stakeholder Analysis - On this slide, you will outline informaon about key stakeholders that maer to your organizaon. Be sure you integrate the analysis performed during Week 2. Make sure you also weave informaon from Week 2's cross-cultural communicaon assessment into your work.

Slide 3: SWOT Analysis - Idenfy the strengths, weaknesses, opportunies, and threats that influence your markeng communicaons plan. The recommendaon is to have three areas for each SWOT element. This was covered in Week 4.

Slide 4: Markeng Mix - The four Ps of the markeng mix are product, place, price,and promoon. In this step, you will provide informaon that describes each of the 4Ps for your markeng communicaons plan.

Slide 5: Marketing Communications Objectives - In this step, you will outline three to five SMART (specific, measurable, achievable, relevant and time-bound) objectives. Be sure you cra these objectives so that they include the SMART formula. This was covered in Week 5.

Slide 6: Marketing Communications Audiences - On this slide, you will identify the target audiences you will reach with your plan. Be sure to describe your audience from a demographic, psychographic (lifestyle), and geographic standpoint.

Slide 7: Communications, Marketing, Public Relations Implementation - Create an implementa on plan for the communications, marketing, and public relations plan developed in this course. Be sure to include ac vi es, who is responsible for executing these ac vi es, and a timetable for completion. This should include the crisis communications plan you developed in Week 3.

Slide 8: Evaluation and Control - Develop a budget for your marketing expenditures. Additionally, include evaluation metrics that align with the goals for your marketing communica ons plan. How will you evaluate the effectiveness of the SMART goals developed for this plan?

Length: 8-12 powerpoint slides, not including title and reference slides.

Resources: Include a minimum of 5 scholarly resources to support your assignment.

Your assignment should demonstrate thoughul considera on of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to marketing, communications and public relations. Your response should reflect scholarly writing and current APA standards.

Reference no: EM132263274

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