Reference no: EM131446463 , Length: 5
Assignment : Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company.
Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write a four to five (4-5) page paper in which you:
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
Develop your company's mission statement and company introduction.
Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
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Demonstrate your skills in analysis and argumentation
: Demonstrate your skills in analysis and argumentation. You will be doing the critical thinking work of our rhetorical analysis assignments, but this time using your findings to build your own comparative argument.
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Transaction log for all database events
: What are the reasons why an organization might require a transaction log for all database events? How might audit logs identify potentially compromised databases?
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Provide a brief introduction of the company background
: Provide a brief introduction of the company background. Assess the firm's sources of competitive advantage and evaluate the sustainability of those advantages.
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Analysis of the ethical issues
: Your essay should contain a summary of the topic and an analysis of the ethical issues. Research and present a contemporary topic related to ethics and computing and Your essay should contain a summary of the topic and an analysis of the ethical issu..
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Develop a branding strategy for your product
: Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan..
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What was the source of the funding for the artwork
: Title, artist, and location of the artwork. How would you describe the artwork? Why it is there, and what (or who) does it represent? What was the source of the funding for this artwork? How did you feel about it the first time?
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What is an asp
: What is an ASP and why is this an attractive purchasing alternative?
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Identify at least one major development
: Identify at least one major development from each of the following: financial, legal, ethical, regulatory, and social [e.g., consumer demand] that transformed the system into what it is today. You may want to revisit the healthcare timeline.
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Given the market structures as described in the video
: Given the market structures as described in the video, identify at least two articles from the ProQuest database that highlight and discuss two of the biggest challenges facing financial managers today in these varied market structures. In a three..
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