Develop a branding strategy for the product or service

Reference no: EM133465535

Homework: Developing Marketing Strategies

Overview

Using the same hypothetical company from Marketing Plan Input, for this homework, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should make all assumptions needed for the completion of this homework.

Task

Create the second part of your marketing plan in 5 to 7 pages using the Marketing Plan Template:

Question I. Explain how you will use the feedback you received of your marketing plan to improve your plan.

Question II. Develop a branding strategy for the product or service that covers the brand name, logo, slogan, and at least one brand extension.

Question III. Analyze the primary and secondary markets that will be targeted, including the demographic profile (age, gender, ethnicity), psychographic, professional, and geographic profiles.

Question IV. Prepare a positioning statement that depicts a specific position using a perceptual map that shows a company's position against its competitors.

Question V. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.

Reference no: EM133465535

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