Develop a branding strategy for a brand of your choice

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Reference no: EM133410673

Questions:

a) Develop a branding strategy for a brand of your choice in Nigeria.
b) Explain the brand's Marketing Mix
c) Perform a SWOT analysis of the brand
d) Identify the brand's Target Group.
• Demographics
• Psychographics: lifestyle, behavior, feelings, insights, etc.
e) Decide the brand's Main Benefit from a customer's perspective.
f) Explain the Supporting Evidence for the above-mentioned benefit from the brand's perspective.
g) Write the Brand Positioning Statement in one single paragraph.

Reference no: EM133410673

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