Develop a branding strategy and marketing communication plan

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Reference no: EM133200977 , Length: Wrod Count: 700 words

Assignment: Marketing Communication & Brand Strategy Paper

Develop minimum 700 words branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

Situational Analysis:

• Vision , Mission, Strategic objectives, Values
• Strengths/Weaknesses
• Competitor's Strengths/Weaknesses
• Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:

1. Creating a Brand Image

2. Maintaining Brand Image

3. Branding Concerns

4. Promotion/Integrated Marketing Communication

5. Advertising Strategy/Objectives

6. Push and Pull

7. Media Strategy

8. Advertising Execution

9. Public Relations/Strategies

10. Note: Charts/graphs/tables do not count toward the word count.

11. The plan will be a continuation of your global or multi-regional business you chose. This will be incorporated into your overall marketing plan.

Reference no: EM133200977

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