Develop a branding strategy and marketing communication plan

Assignment Help Marketing Management
Reference no: EM133199193 , Length: Wrod Count: 700 words

Assignment: Marketing Communication and Brand Strategy

Starbucks is the Topic!

Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

1. Situational Analysis:
2. Vision , Mission, Strategic objectives, Values
3. Strengths/Weaknesses
4. Competitor's Strengths/Weaknesses
5. Market Segments
6. Product, Place/Distribution, Promotion, and Price Strategies:
7. Creating a Brand Image
8. Maintaining Brand Image
9. Branding Concerns
10. Promotion/Integrated Marketing Communication
11. Advertising Strategy/Objectives
12. Push and Pull
13. Media Strategy
14. Advertising Execution
15. Public Relations/Strategies.

Reference no: EM133199193

Questions Cloud

Assignment on philippines independence : After the Philippines obtained independence in 1946, the country did indeed enter a wide road of progress. The economy rapidly expande
Research emerging trends in project management : Colorado technical university - Research emerging trends in project management and utilize program concepts to support the project solution.
What is the importance of natural resource opportunities : What is the importance of natural resource opportunities and sustainability in terms of your selected company's decisions
What you learned that you can apply to a real-life interview : An assessment of your experience in a practice interview, including what you learned that you can apply to a real-life interview
Develop a branding strategy and marketing communication plan : Assignment: Marketing Communication and Brand Strategy. Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word.
Culture flasks with growth medium consisting of salts : You are trying to culture a virus. You set up a series of culture flasks with a growth medium consisting of salts, amino acids,
Components of the malaysia government system : There are four main components of the Malaysia government system such as Yang DiPertuan Agong (YDPA), the Executive Body, the Legislative Body
Assignment-life of work of rizal : Question 1: What made Rizal's exile in Dapitan a "pleasant life"?
Which offers workers better opportunity to better yourself : Describe the structure. Now do the same for a company vertically integrated. Which offers workers the better opportunity to better yourself

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd