Develop a branding strategy and marketing communication plan

Assignment Help Marketing Management

Reference no: EM133199193 , Length: Wrod Count: 700 words

Assignment: Marketing Communication and Brand Strategy

Starbucks is the Topic!

Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

1. Situational Analysis:
2. Vision , Mission, Strategic objectives, Values
3. Strengths/Weaknesses
4. Competitor's Strengths/Weaknesses
5. Market Segments
6. Product, Place/Distribution, Promotion, and Price Strategies:
7. Creating a Brand Image
8. Maintaining Brand Image
9. Branding Concerns
10. Promotion/Integrated Marketing Communication
11. Advertising Strategy/Objectives
12. Push and Pull
13. Media Strategy
14. Advertising Execution
15. Public Relations/Strategies.

Reference no: EM133199193

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