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Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Situational Analysis:
Product, Place/Distribution, Promotion, and Price Strategies:
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Please find an article published in the last three years on the same topic or the topic of physician's acceptance of advertising in today's environment.
ou have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. expansion plan that includes future profitability and market share growth
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Alternative Evaluation and Selection
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