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Develop a branding strategy and marketing communication plan

Assignment Help Marketing Management
Reference no: EM131366075

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

Situational Analysis:

  • Vision , Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor's Strengths/Weaknesses
  • Market Segments

Product, Place/Distribution, Promotion, and Price Strategies:

  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Reference no: EM131366075

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