Reference no: EM131749651

Develop a brand name for a restaurant targeted toward college students. Your brand is positioned as affordable yet healthy for the student on the go.

Use the desirable qualities for a brand name described in the chapter when selecting your brand name.

Desirable qualities for a brand name include the following:

(1) It should suggest something about the product's benefits and qualities;

(2) It should be easy to pronounce, recognize, and remember;

(3) The brand name should be distinctive;

(4) It should be extendable;

(5) The name should translate easily into foreign languages; and

(6) It should be capable of registration and legal protection.

I want you to tell me what name you chose and show how the new name accounts (or does not account) for the six desirable qualities mentioned above.

The HW must be typed (12" font size, double-spaced, 1" margin).