Develop a brand and a promotion mix

Assignment Help Management Theories

Reference no: EM133479765

Question: Develop a brand and a promotion mix for a new company that is selling rain barrels to homeowners.

The Product (12-1)

Jim Taylor inherited a small sum of money from his father and is using his inheritance to start a company that manufactures and sells rain barrels for homeowners. Jim makes his barrels out of recycled materials. Because he is the manufacturer and the retailer, and because he already owns the land and building for manufacturing, he believes that he can undersell the competition by 10% and still make a nice profit. He wants you to develop a promotion plan and help him come up with a good brand name.

You will need to conduct internet research on rain barrels to learn what they are, how they work, what the benefits are, how much the existing competition charges for them, and any other information you feel would be helpful.

The Brand (LO 12-2)

Jim wants a catchy name that portrays a "green" image and his love for nature and water conservation. He is leaving it up to you to create something that will launch his company to national recognition.

The Promotional Mix (LO 12-7)

Jim wants to know how he should promote his new product and company. You will need to develop a promotional mix explaining your plan for

advertisement
personal selling
sales promotion
public relations

Your Assignment

Conduct a discussion post addressing the following:

Your proposed brand name. State it, explain how you came up with it, explain why you think the brand name will work.
Your promotional mix. How will you advertise? What is the plan for personal selling? What sales promotions do you recommend? What should Jim do to build public relations?

Reference no: EM133479765

Questions Cloud

Analyze the criteria for a satisfactory solution : The problem may involve an institutional, technical, or public policy issue that you are working on or have worked on in your other courses; or it may be

Is it possible for those in poverty in the working class : Is it possible for those in poverty in the working class to pull themselves up and achieve a piece of the American dream

Discuss the three types of restructuring strategies : Discuss the three types of restructuring strategies (Downsizing, Downscoping, and Leveraged Buyouts) and provide real-word examples of instances when each has

How bank can implement business strategies in the light : How bank can implement business strategies in the light of globalization to improve the connectivity with clients - A comparative case study on SCOTIA AND RBC

Develop a brand and a promotion mix : Develop a brand and a promotion mix for a new company that is selling rain barrels to homeowners and explain how you came up with it, explain why you think

What are the limitations of autocratic and participative : What are the limitations of autocratic and participative decision making? Under which conditions do you think each of these styles would be more effective?

Political and legal factors that impact international trade : Give a summary on global business: politics, laws, and economics. The political and legal factors that impact international trade

How sustainable is amazons competitive position : Amazon has rare and valuable resources. In what value creation activities are those resources located and how sustainable is Amazon's competitive position

What strategies should davro use to strengthen his business : The company is looking to launch its new detergents in an established market. What strategies should Davro use to strengthen his business model

User Account

All Pages