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Develop a blue ocean strategy for a firm

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Reference no: EM131505974

'Blue Ocean Strategy'

a. What is it?

b. What are its characteristics?

c. If you were to develop a Blue Ocean Strategy for a firm of your choice (any industry, any size, any geo of your choice) what framework will you recommend and what will be steps of actions (present it in sequence)?

d. What are likely challenges that you may encounter in following your recommended strategy? #Minimum 100 words accepted#

No of Pages/Words : 300 words

Verified Expert

This assignment talks about blue ocean strategy. Blue Ocean Strategy is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne. Blue ocean strategy describes how organizations should try to find a way to work in a marketplace that is free of competitors.'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.Blue ocean strategy is based on the simultaneous pursuit of differentiation and low cost. This assignment is prepared in MS word and it is about 200 words

Reference no: EM131505974

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Reviews

inf1505974

6/19/2017 5:39:06 AM

the document seems to be good , but there is some revision is required . point c- needs to be elaborated.... strategies to be explained more deeply point d needs to be elaborated.... as per strategies challenges also needs to be elaborated. As it is looking very precise ... it needs to be explained there is no word limit. Kindly confirm by when i will get the solution. just explain point number C and D... little more in more elaborated way thank you so much

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