Develop a bcg matrix for mcdonalds

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Reference no: EM133649062

Assignment:

Exercise 6C: Develop a BCG Matrix for McDonald's

Purpose

Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise gives you practice in developing a BCG Matrix.

Instructions

Step 1: Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, and Industry Growth Rate. Down the far left of your page, list McDonald's divisions and segments. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table.

Step 2: Based on McDonald's segment data given in the Cohesion Case, complete a BCG Matrix for the company.

Reference no: EM133649062

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