Develop a 3,000-word reportto besubmitted to the ceo

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Reference no: EM133769154

Question: Carefullvread the case study"Costco Wholesale CorporationMarket Expansion and Global Strategy" by Park et al.(2019).Thiscase examines Costco Wholesale Corporation's global strategysince its first foreign entry into Canada in 1985. Since then. thecompany expanded to 12 countries around the world as of 2023he company has recently expanded to China with significantcustomer response. The Chinese food and grocery retail markethad total revenues of $3,584.9 billion in 2022, representing acompound annual growth rate (CAGR) of 10.5% between 2017and 2022. It is rumoured that Costco is next eyeing the Indianmarket, which grew by a CAGR of 14.2% during the same periodto reach a value of $759.5 billion and is proiected to be valued ataround $1.7 trillion by 2026.

Assume yourself as a senior manager of the International Divisiorat Costco, tasked with crafting a strategy to enter the Indianmarket. You are required to develop a 3,000-word reportto besubmitted to the CEO. Using theoretical frameworks mixed withthe company's experience in global expansion. you need to submia persuasive strategy that helps Costco establish a firm foot in thebuoyant Indian retail sector.

Reference no: EM133769154

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