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Company: Whitbread Plc
SEGMENTATION
Questions:
From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.
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What are the treatment of internal and external stakeholders ? and explain?
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Pursuing a Job
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Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address) for each website reviewed.
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