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Determinng the international strategic alliance

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Reference no: EM132706332

Firms 1 and Firm 2 form an international strategic alliance (ISA). As part of the ISA, Firm 1 promises to provide Firm 2 access to some new technology and production technique that Firm 2 will use in its products. In return, Firm 2 will share some of the profits from its sales with Firm 1 Who is at risk, Firm 1 or Firm 2 and why?

Reference no: EM132706332

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