Determining what the overall market population

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Reference no: EM132196254

Marie is marketing researcher for an international fish sauce company. The company is expanding its products into three new countries and needs to have to marketing mix strategy reevaluated based on each country's demographics. While Marie is researching these demographics, which objectives will she have in mind?

a. determining what the overall market population is and it's overarching culture

b. creating a clear and complete picture of a segment's typical member characteristics

c. analyzing the demographics to better inform a company's mission statement and business strategy.

Reference no: EM132196254

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