Reference no: EM133512478 , Length: word count:600

Activity - Outlining a Security Briefing for Internal Stakeholders

Overview
In every situation, PR professionals and leaders are challenged with determining what to share, when, and with whom. In this Week 7 activity, you will be tasked with determining what information to share with your staff to help them prepare for their shift following the crisis event you will read about. Communication will be relevant in any professional role.

What's coming up:
The Week 7 activity and Week 8 activity will help you complete the assignment due in Week 9.
Week 7 Activity: Create an outline of an internal security briefing.
Use concepts from your textbook to complete a worksheet that will guide you in outlining what you will present to internal staff at an urgent security briefing following a crisis event.
Week 8 Activity: Craft a social media message.
Use concepts from your textbook to complete a worksheet that will guide you in crafting a social media message for younger audiences about the crisis event.
Week 9 Assignment: Record a video or create a PowerPoint presentation of your security briefing, and describe how to evaluate its impact.
Use your outline from the Week 7 activity and feedback from your instructor to develop a full security briefing presentation to internal employees. You may video record yourself delivering the briefing, or submit a PowerPoint presentation of the briefing.
Then, develop a plan to evaluate your briefing and determine if it was effective.

Scenario
You are the Director at a county jail in Mississippi. You are tasked with calling together the team of correctional officers and delivering a security briefing to them. You'll inform them about an ongoing crisis involving the disappearance of a female correctional officer and an inmate who both went missing earlier in the day.

As a leader at the facility, you have been given all the details about the disappearance that investigators currently have. In your security briefing, your goal is to explain the situation to the team by providing the most important and relevant information that they need to understand the gravity of the situation and how they can help. However, you'll need to decide which, if any, details should be omitted from your briefing.
Instructions

Look here:
Chapter 11 and Chapter 17 in your textbook will help you to complete this activity.
After viewing the media piece, complete the provided "Communicating with Internal Stakeholders" activity worksheet:
In Part 1 of the worksheet, answer each question with at least 3 complete sentences, providing relevant and accurate information.
In Part 2 of the worksheet, follow the prompts to draft an outline of your security briefing.Outlining a Security Briefing for Internal Stakeholders

You are Carmen Cuevas-Adams, Director at a county jail in Mississippi. During the morning shift today at the jail, a female correctional officer and a male inmate with an extensive violent criminal record went missing and are yet to be located.
Instructions
Refer to the media piece titled, "Casen Brown's Escape from Jail." There, you will find all the details about the disappearance of the officer and inmate.
Then, complete both parts of this worksheet by typing your responses directly into this document.
• In Part 1, answer each question with at least 3 complete sentences.
• In Part 2, follow the prompts to draft an outline of your security briefing.

Part 1: Things to consider before outlining your security briefing
1. Why is it important to deliver your security briefing in person?

2. What kind of tone and body language should you exhibit when speaking to the correctional officers?

3. In what ways can you maintain your credibility while communicating with the officers?

4. Not all the information you were given is appropriate to share with the officers. Which pieces are important for them to know, and which pieces should you leave out? How do you decide?

5. How can you make the officers feel trusted and that their positions are secure?

6. What are the next steps the officers should take? What should the officers be sure NOT to do?

Part 2: Outlining your security briefing

1. Develop your opening statement. How will you concisely deliver the "what"?

2. List the details, in order, that you will include in your security briefing.