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Determining the success of this cross-border alliance

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Reference no: EM132836170

You are working as a management consultant to a large Australian multi-national enterprise in the pharmaceutical industry. You have been asked to evaluate the performance of a cross-border alliance with a European company, which is jointly developing a new medication for skin cancer treatment. You have been asked to produce a report on the success of this cross-border alliance. What would be the key factors for determining the success of this cross-border alliance?

Reference no: EM132836170

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