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Product Placement
E.T. not only wanted to phone home, but he loved Reese's Pieces. Marty was mistaken for Calvin Klein in Back to the Future. Tom Hanks worked for FedEx in Castaway. Tom Cruise donned a fine pair of Ray Ban Wayfarers in Risky Business. Read about product placement, and other contemporary marketing strategies. Then watch 30 minutes of television, either a part of a movie or a television show, and look for products placed into the scene. Write a report on the effectiveness of product placement.
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