Determining the objective and scope of communication plan

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Reference no: EM131206802 , Length: word count:2500

Task-

You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of (new product) an innovative car by Toyota Motor Group.

Required:

The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:

identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);
determining the objective and the scope of communication plan for the launch of the car;
determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel);
providing commentary about how you will critically evaluate the effectiveness of your communications plan.
ensure that the discussion extends beyond theoretical concepts

The report is to be 2,500 words in length and presented in a standard business report format comprising the following:

Executive summary
Table of contents
Introduction
Body
Conclusion
APA referencing

Assignment Link -

https://www.dropbox.com/s/gs0ksj8lmmmgcpi/Assignment.zip?dl=0.

Reference no: EM131206802

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Reviews

len1206802

9/15/2016 1:58:45 AM

Total 2500 words. First one is main assignment and other ones are assignment guidance and the jpg file I have attached is an example give by professor. He said this is what he wants so it’s kind of reference but dint copy it in appendixes the table I need my assignment as appendixes. This assessment is designed to develop your ability to articulate an argument within a report style format. More specifically it seeks to assess your understanding of the following learning outcomes: Use communication skills to inform, instruct and persuade and explain and critically evaluate communication standards and conventions in business, explain the complexity of communication across cultures, within teams, and in the management of people and identify and apply an ethical framework for business communication and identify and critically evaluate formal and informal communication channels in organizations.

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