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Determining the most suitable platforms

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The proliferation of social media has made it easier for companies to reach out to their customers. Companies, especially new start-ups, may not afford to dive into every social media channel. They, instead, choose several platforms and focus exclusively on delivering quality content to target customers. Thus, they need to ask themselves: what social media platforms should they choose, and what factors should they consider when determining the most suitable platforms? What is your opinion?

Reference no: EM132904197

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