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Determining the marketing personality

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Reference no: EM133041365

Psychoanalyst Erich Fromm created a theory of character orientation, which included what he referred to as a 'marketing personality'. This is an example of self-objectification - regarding the human as an object and instrument. Do you think that increased technological complexity makes people more or less likely to self-objectify? Why?

Reference no: EM133041365

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Determining the marketing personality : Psychoanalyst Erich Fromm created a theory of character orientation, which included what he referred to as a 'marketing personality'.
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