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Determining the marketing innovation

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You are the Chief Marketing Officer of Future Com , a digital communications company that just invented FoldPro(FP) the first ever foldable phone . FP is considered by independent experts the next revolution in the world of mobile communications . Required - Using your own words You and your team are preparing for the major launch in 3 months, what should the general content of your advertising message be? Hint: use concepts we discussed in class in the last few lectures with regards to marketing innovation and provide specific examples of how to achieve the desired objective

Reference no: EM133187406

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