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Determining the key competitive advantage

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Discussion

As part of the structural decisions taken within the operations context, product and service design is a key element for organizations' success. Today, many companies promote more creative, collaborative and value-added oriented design processes in order to better respond to customer needs. This approach is known as design thinking.

  • Do you agree that simplicity is nowadays a key competitive advantage? Explain why or why not.
  • What other factors do you consider relevant for adding value to customers?
  • Share some experiences about technology products or services that have added value to you as a customer?

Reference no: EM132297489

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