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Determining the frame of reference

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Explain the four aspects (who the target consumer is, who the main competitors are, the POP, and the POD) that a firm need to consider when determining the frame of reference. Provide at least two examples when explaining any of those aspects.

Download the slides in order to be able to see the explanation under some slides. make sure to include some concepts and terms that has been discussed in class. your answer should be between 250-300 words

Reference no: EM131600391

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