Reference no: EM131667429
Beats Headphones
Ear buds in a student's ear every single day are a norm these days, and do not look to change anytime soon. Whether it is Elementary, middle school, high school, or college students, they all allow a variety of music genres to play a major role in their lives and look for the best way to hear that music. In middle school I listened to music nearly 24/7 and had nothing but the basic apple earphones, as did most kids. In 7th grade in 2010, 2 years after their initial release, I discovered the new, rather expensive headphones; Beats by Dr. Dre studio headphones, the most promising, upcoming headphones within the industry. EFFECTIVE INTRODUCTION HERE-I WOULD SUGGEST THAT YOU MORE DIRECTLY OUTLINE CRITERIA THAT YOU CAN THEN ASSESS AS YOU MOVE THROUGH DIFFERENT ELEMENTS OF THESE HEADPHONES
Made by Monster in collaboration with Dr. Dre, Beats were founded in 2006, and were first released in 2008. The newly introduced headphones are top of the line noise canceling headphones that has introduced a new generation to the possibilities of premium sound entertainment. Monster and dr. Dre were primarily promoted through endorsements by hip hop celebrities and product placement. The headphones were soon known as a fashion statement rather than a premium audio setup.
How beats look and are designed attract the people much more than the audio quality itself, including me. The design language and the variety of bold colors make the headphones look slick and pure. I ended up asking myself ''if the quality of the sound and the design of the product is good, why not get them?'' At times when im wearing these headphones, people come up to me, ask to try it out, or simply compliment them. Since the first generation beats that were out back when I was in middle school, Beats electronics has completely re architected the headphones. They are smaller, sleeker, and less squeaky, making it more streamlined, more iconic and better looking to wear. EXPAND HERE IN SUPPORTING WHAT MAKES THEM MOST APPEALING
Beats primary target audience are young people ages 16 to 24 years old. Beats audio wants and uses influencers to represent their products to give a major boost in their sales and become a well known brand in the world. Most of these influencers are celebrity endorsers and athletes, which are one of the main reasons it attracts so many young people. Artists such as Lady Gaga, Nicki Minaj, Pharell, and many more advertise for Beats, creating a name for them. You often see numerous athletes warming up before games with Beats headphones on such as Cam Newton, Lebron James, and Kobe Bryant just to name a few. Based off of multiple websites such as referralcandy.com and fastcodedesign.com Beats gives away headphones to athletes at major events such as the Olympics to gain tons of exposure. Beats have become the most hyped up headphones brand in the world. GOOD-SO CONTINUE TO IDENTIFY A CRITERIA THAT INDICATES WHAT WOULD MAKE THEM MOST/LEAST EFFECTIVE TO THIS TARGET GROUP
For Beats headphones, you'll dig into your pocket and spend a pretty price. The cheapest Beats go for $200 and the most is $700. Within this price range you are able to find a good amount of other headphones that may not be a stylish as beats, but provide the same results and more balanced sound. But some people like me may just want a headphone that provides bass and a live performance type a sound while also being fashionable. EXPAND--
When wearing Beats headphones, you instantly feel like you are there, in person, and hear all of the music clearly. You hear the bass thumping and hear every note. The Beats do not produce and accurate sound of the vocals, but they still come to be an enjoyable experience.
Let me know if you have any questions.